Many TV meteorologists embrace the role of "station scientist." Because of their training in science, meteorologists are the people best qualified to report on science and environmental news at most local TV stations.
This website features climate education content created and contributed by TV meteorologists working in North America. The site is divided into two halves: content contributed by Early Adopters (see below for more information about who they are), and content created by other dedicated TV meteorologists who are users of this site.
WHO WE ARE
We are social scientists at George Mason University who study effective methods of communicating science-based information. With financial support from the National Science Foundation, we are studying how "early adopter" TV meteorologists educate their viewers about climate.
We aim to accomplish two objectives with this research: to determine the degree to which educational methods used by "early adopters" align with best practices in informal science education identified by the National Research Council
; and to showcase the educational methods of "early adopters" so that other TV meteorologists can consider using them.
WHO ARE THE "EARLY ADOPTERS"?
The phrase "early adopters" comes from the social science literature, specifically diffusion of innovation theory, which shows that the experiences and actions of people who are among the first to "adopt" or try a new product, behavior or idea can have a large impact on whether or not other people eventually adopt the innovation.
Through word of mouth and "snowball sampling" (i.e., asking one "early adopter" if he or she knows of any other early adopters), we identified approximately one dozen North American TV meteorologists whom we deemed "early adopters" because of their efforts to report on climate science news, and share other science-based information about climate with their viewers. On this site you will find blog entries, books, on-air stories, slides used in presentations, newspaper columns and other work that they have produced to educate their viewers about climate.
HOW YOU CAN CONTRIBUTE YOUR CLIMATE EDUCATION MATERIALS
Are you a TV meteorologist who shares science-based information about climate science with your viewers? If so, we encourage you to share your educational materials with other TV meteorologists and climate educators by uploading them to this website. Click here to register
as a site user and post your materials.
More information about our grant from the National Science Foundation can be found here
. We can be contacted at firstname.lastname@example.org